Urban Element: Our WOBA 2014 Experience

Natasha Wood, Urban Element

Saturday May 2nd 2015


In an excerpt from a post published on their blog, Urban Element describe their experience of entering the WOBAs and what it did for their business, even as an entrant that didn’t make the finals…

Our WOBA 2014 Experience

Last year Urban Element entered the West Oxfordshire Business Awards (WOBA). The company entered the Strategic Mentors Best Small Business Award and our then newly appointed Director, Natasha Wood, was put forward for West Oxfordshire’s Business Person of the Year Award.

Unfortunately we didn’t make it through to the finals.

Despite the disappointment of not going through, Urban Element gained some valuable insights into how the company is working and where we can go to improve even more.

What we learned

Entering WOBA made us proactive with due diligence. We reviewed where we’ve come from and where we plan to go.

Over the past five years we have developed as a company.

Re-Branding Urban Element as a web design and online marketing company allowed us to weather the credit crunch and take the steps we needed to grow.

Since then we have expanded and a young, dynamic, and dedicated team was put into place. By keeping up to date with changes in technology we were able to stay in the forefront of web design. Combining this with our strong process and aim for return on investment, our portfolio is testament to the progress we have made.

Urban Element have evolved with the times.

“The WOBA experience made us sense check our plans for expanding. We were able to review ourselves within a fresh context. What we discovered is that we have all the foundations in place, have ticked all the right boxes, and have sense checked the plans to open a new office in July.”John Ellard, Managing Director

WOBA allowed us to look back on all this change and confirm that we are ready for the next step.

How our participation in WOBA has helped the team

WOBA has been a really positive experience for the team. We have enjoyed taking part and have taken a lot from the process.

One thing that sets us apart from our competitors is our mantra of providing return on investment. Of course we keep an eye on our completed projects and actively measure our Search Engine Optimisation (SEO) performance. One of the tasks we undertook for WOBA was to contact clients and ask them what their return was.

We had some wonderful feedback including from John Warren of AirTanker LTD who said:

“Ever since our first meeting, the AirTanker LTD Services and Urban Element teams enjoyed a high level of rapport. Relationships were open and honest from day one and we fully believe that that supported successful delivery. That we continue to work with Urban Element and will continue to do so going forward, is testimony in itself.”

We pride ourselves in everything we do, and having our work commended from outside goes a long way to justifying our approach and rewarding the team’s efforts.

WOBA offered a wonderful opportunity for the team to get together and remind ourselves what it is that makes Urban Element the company it is today. By exploring our past work and reminding ourselves of our goals, we are able to refresh our vision for the future.