Charlotte Pimm is a woman on a mission. A mission to win a WOBA! She entered the WOBAS for 4 years before winning ‘Business Person of the Year’ at this year’s awards.
“Initially I did it for marketing purposes but I’m quite a competitive person so it’s made me come back each year with a will to win! I think everyone that knows me at the WOBAs could see that and I don’t know who was more pleased that I finally won one!”Charlotte Pimm, Woozelbears
Charlotte owns Woozelbears, a canine hydrotherapy and grooming business. She set up in 2010 and now has over 40 Veterinary Practices refer patients to her from Oxfordshire and beyond.
The unusual name comes from her first dog Woozel. Woozel had 11 puppies each worth £1,500. Charlotte wanted to use the money wisely so used it as a deposit to borrow money to buy the hydrotherapy equipment to set up her business. As a mark of gratitude, she incorporated Woozel into her brand name. Woozelbears has proven to be both original and memorable.
Marketing the business in the early days was via local newspapers and pet shops. However, the most important channel for her remains via Veterinary Practices. Every 6 months Charlotte pays her Vets a visit, bringing cakes and branded gifts along with her brochures. She also attends local dog shows to promote Woozelbears most weekends across the summer.
Facebook works well for offers and information about the products she sells in the shop and also for customers to share their photos and videos of their dogs enjoying the Woozelbear facilities and making progress through their treatment programme. It gives hope, confidence and support to customers going through a similarly hard time with their dogs.
Charlotte has found the WOBAS to be a special experience.
“I’ve met some great people and I’ve felt supported, to name but a few Will Barton has always been there to help and James Woollard at Polythene UK has always told me to just keep coming back and this year he sponsored our dog show, an overwhelming example of a local large business embracing a small business all via the WOBAs”
“Completing the WOBA application form always surprises me. It shows what I’ve actually achieved and each year I’ve completed the plans that I set out”
On the night of the awards Charlotte admits that she gets nervous about 3 categories before the award that she has entered. But says “I love seeing my dogs on the big screen! We have the certificate up on the wall in reception and all my customers love to hear about our success surrounding the awards at the time”
“The WOBAs is a great celebration of business in West Oxfordshire and I am proud to be part of it. I would encourage any new businesses in particular to enter, an award cements the drive to succeed.”